EMMA

Creative Direction & Visual Development — Emma (Electronic Music Project)

For the past three years, I have been shaping the visual universe of Emma, an Italian electronic music artist whose project has evolved into a distinct and recognizable presence within the independent scene.

Our collaboration is ongoing and structural. Together, we are currently completing the third national tour in Italy, consolidating a coherent artistic identity that extends far beyond music alone.

My role focuses on image and perception — guiding the evolution of the artist’s aura over time. The visual language we developed is minimal yet subtly unsettling, balancing absence and tension, silence and disruption. This aesthetic has become a defining signature of the project, attracting the attention of several Italian record labels who approached me to replicate its visual framework for other artists.

My contribution is transversal and complementary across al

l touchpoints:
– live set visual design
– stage installation and scenography
– video scenography and screenwriting
– cinematography and direction
– special content production
– graphic systems and visual assets
– artwork and cover design

Rather than operating as an external collaborator, I function as a visual counterpart to the music itself — ensuring that every release, performance, and image contributes to a coherent and evolving artistic narrative.