ETRO

Consultant and Project Development Specialist

problem

Visual coherence across channels Campaigns, web platforms, and communication materials required a consistent graphic language while operating in very different formats and environments. Translating heritage into contemporary visuals Etro’s strong historical identity needed to remain recognizable while adapting to modern digital communication. Alignment between teams and outputs Multiple contributors—creative, marketing, digital, and external collaborators—had to work within a shared visual direction.

solution

Development of a cohesive visual framework I contributed to defining and applying a consistent graphic language across campaigns, web visuals, and communication assets. Contemporary interpretation of brand heritage By balancing archival references with modern design principles, I helped translate the brand’s visual culture into adaptable visual narratives. Cross-team creative coordination Working closely with internal teams and collaborators, I supported the alignment of art direction, design development, and communication outputs to ensure consistency across all brand touchpoints.

At Etro, I worked as a Consultant and Project Development Specialist, contributing to the evolution of the brand’s visual identity and graphic language across multiple platforms. My role focused on ensuring aesthetic coherence between campaign imagery, digital environments, and communication materials, translating the brand’s heritage into a contemporary visual framework.

I supported the art direction of campaigns and oversaw the development of web visuals and communication assets, working across digital and editorial outputs. The work required balancing the richness of Etro’s visual culture—its patterns, textures, and historical references—with the clarity and adaptability required for modern communication channels.

Collaborating with internal teams and external creatives, I helped shape visual systems that could move seamlessly across brand touchpoints, reinforcing a unified identity while allowing flexibility for different formats, audiences, and platforms.

year

2023 - 2024

timeframe

Full time